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Otromundo Lab: digital marketing, communications & design
Digital transformation: impacts on design, communication and marketing It is not a secret to anyone: the Internet, social networks and mobile devices have changed the world in the last 20 years. Along with the growth and development of these industries, communication, design and marketing have also entered a new era where entrepreneurs and companies need to go: the complex and ever-growing world of digital marketing. Little by little, electronic commerce has been replacing some of the old physical commerce, which has also radically changed the way of advertising and reaching potential customers of a product or service. Today, this is an essential part of the digital transformation that every market is going through. As a result, today we have consumers who are more empowered, better...