Leandro Vinasco Agudelo
Digital Strategist (2024)
Leandro Vinasco Agudelo is a colombian writer and editor specializing in literature. Graduated as a linguist from the National University of Colombia, with further studies in communication, cultural journalism, and digital marketing. Co-founder of Otromundo Lab.
Bogotá, Colombia.
Phone: (+57) 3224096125
Email: leandrovinasco@gmail.com
Academic background:
Bachelor’s Degree in Linguistics
National University of Colombia
Specialization: Communication
Bogotá, 2005
Postgraduate Diploma in Cultural Journalism
University of Chile, Institute of Communication and Image
Santiago de Chile, 2007
Work experience
Otromundo Lab
Co-founder | Director of Communication and Digital Marketing
https://otromundo-lab.com
2022 – Present
Key Achievements:
- MaYita Music (2024): Led the conceptual development of social media strategy for music videos and general content. Optimized SEO, and managed community engagement as well as ad campaigns on Meta and Google. https://mayitamusic.com/
- Palenque Food (New York, 2024): Managed advertising campaigns on Google Ads and Meta, provided consulting on digital strategy, and assisted in coordinating the digital marketing team. https://palenquenyc.com/
- Cunaguaro Travel (2024): Optimized website SEO and currently managing the translation of the site into English. Achieved a significant increase in organic traffic to the website, growing by over 200% in the first month of work. Additionally, secured the top ranking in Google for key search terms such as “Safari en Colombia.” https://cunaguarotravel.co/
- Centro Colombiano de Derechos Reprográficos (2023): Managed social media platforms, created written articles, and produced a newsletter for over 7 years. Key achievements include the development of around 85 newsletters and the publication of over 350 articles on the website. Promotional campaigns of e-mail marketing, Meta, Linkedin and Google Ads. Data analytics. https://cdr.com.co/
- Albadan Studio (2016 – 2022): Social media manager for different commercial accounts. Bilingual web content editor. SEO optimization for web pages and online stores. Data analytics. https://albadanstudio.com/
- Bravo Guerrero Art (2020 – 2022): Digital strategy analyst. Advertising campaigns on Meta platform (Facebook and Instagram Ads). https://www.bravoguerrero.com/
- Mayor of Barrios Unidos (2020 – 2022): Freelance advisor to the Chief Press Office in the development of written content for social networks, website and institutional videos. http://www.barriosunidos.gov.co/
- Center for Justice and International Law – CEJIL (2021 – 2022): Consultant for the improvement of the digital communication environment. Digital marketing strategy analyst, SEO and social media. Data analytics. https://cejil.org/
Other companies:
Colombian Book Chamber
National Coordinator ISBN – ISMN Book Registry.
2009 – 2013
Caro and Cuervo Institute
Coordinator and general editor of the web portal “Languages of Colombia”. Publication of content for social networks and website.
http://www.lenguasdecolombia.gov.co
2009 – 2010
Los Libertadores University Foundation
Lecturer Theories of Communication and Visual Communication.
http://www.ulibertadores.edu.co/
2006 -2007
Seminars and other studies:
– Google Skills Academy: Google Search Ads Certification (2022)
– Facebook Blueprint eLearning: From business goals to ad objectives (2022)
– Facebook Blueprint eLearning: Promote your business from your Facebook page (2022)
– Facebook Blueprint eLearning: Business Manager: billing, payments and tax information (2022)
– Google Analytics Academy: Google Analytics for Beginners (2021)
EDX – Curtin University (Australia)
Digital Marketing Strategies (2020)
Director: Billy Sung
Economic Culture Fund Publishers
Short Novel Workshop (2012)
Teacher: Miguel Angel Manrique
Central University of Colombia
Creative writing workshop (2011)
Faculty of Social Communication and Journalism
Teacher: Isaías Peña Gutiérrez
